Dr. Dada’s IP image released on the occasion of the seventh anniversary of BioEngine

Time：Dec 24,2021

The brand IP image endowed with character traits will have intangible power and provide more content and options for Bechtel's brand output. It is believed that with the new brand IP, BioEngine will have richer marketing activities and closer partnerships with customers, and continue to empower the development of the biopharmaceutical industry with "Intelligent Manufacturing in China".

Dr. Liu Xuping, President of BioEngine, explained the meaning of BioEngine's choice of Dr. Dada as its brand IP from the following four aspects.

1 First of all, a panda is the national treasure of China and represents China on many occasions. This is in line with BioEngine's identity as a domestic culture medium.

2 Secondly, the status of Dr. is a symbol of professional technology. The founding team of BioEngine has been working in the field of cell culture for 30 years and has mastered world-class cell culture technology.

3 In addition, the panda has long been loved by people all over the world. BioEngine's culture media products have cooperated with many international brands and institutions and are sold overseas, which is gradually realizing BioEngine's corporate vision of "being the most reliable cell culture partner in the world".

4 Finally, Dr. Dada is witty, communicative, and energetic, just like Bechtelski people who always serve their partners with full enthusiasm.

IP Image: Dr. Dada

The cute Dr. Dada, wearing a book on his head, a white lab coat, and test glasses, looks like a researcher who has just come out from a cell culture laboratory.

-A book on his head
The book on top of the head reflects the research spirit of "striving for excellence" of BioEngine people.
-White coat and lab glasses
It is the most common costume of biopharmaceutical R&D personnel, which is very much in line with the identity setting of a doctor of biology, and it also symbolizes the professional advancement and continuous "pioneering and innovation" of BioEngine's R&D team in the field of cell culture.
-Smile
The expression is cute and sincere, just like the professional attitude of "integrity-based" and "customer first" of BioEngine people.

Return

Let us contact you

We have a professional technical team to provide high quality one-stop cell culture service from process development
and optimization, medium formulation design to medium processing and manufacturing for all biopharmaceutical companies.

If you have any question, please click "Quick Message" and leave your message, we will reply to you as soon as possible.
If anything urgent, please call (86)21-68582660-2792.

Quick Message